Back from travel and finally getting over the timely (as it surfaced en route home from vacation, not during) head cold. Brain still a bit foggy, so bear with me. But I think I finally know what I want to do with this newsletter.
So here’s the deal. The plan, right now, at least in my head, is to do this bi-weekly. I’m still not sure that it shouldn’t be weekly, but I’m also not sure it shouldn’t be daily (during the weekdays, at least). So I’m going with bi-weekly, to start. I think those days will be Monday and Thursday. But the timing and regularity are still up for some experimentation.
One thing not up for experimentation is the time I will send this: around now. The early evening (depending on your location, of course). Or, if you happen to be on the West Coast, happy hour.
Hence, the name: The Happy Hour.
Nearly every newsletter I read is sent in the morning. I’m not entirely clear why other than I suppose most people read email in the morning. I tend to do email at night. Around happy hour. (Not a coincidence.) So I’m going with this time.
As you can see below, I’ve decided to incorporate different ideas from different variations of this newsletter into the sections below: Cold Takes, 5ish Links, and a few other odds and ends (also still a work in progress).
Consider this a soft launch. Drinking: a Kona Brewing Castaway IPA. 🍻
Aside: despite my title above, this has been a rough week. A few of you sent notes about Hurricane Harvey in Texas last week. And now we have Hurricane Irma this week. If anyone reading this is in that path, stay safe. On a more personal note, many folks I know lost a friend this past week in Ted Rheingold. As did I. He really was a great and remarkable human being, I feel lucky to have known him, even in a small way. Gone far, far, far too soon. Jonathan Strauss, Om Malik, and Ted’s own final, perfect, brilliant post to help others. Per his wife, Molly, please consider a donation in the name of Ted.