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Ten Years Ago, the App Store Changed Everything

Earlier this week was the 10th anniversary of the App Store. Which is wild. It seems like both a long
First Draught
Ten Years Ago, the App Store Changed Everything
By M.G. Siegler • Issue #129 • View online
Earlier this week was the 10th anniversary of the App Store. Which is wild. It seems like both a long time ago and no time at all. I distinctly recall when it launched because I was in line, camping out for the iPhone 3G, which was to be released the next day. Talk about a hell of a way to kill some time. 
It’s fun to look back at the first apps we all downloaded (which you can do within the App Store right now if you click on your profile picture and click into the “Purchased” area and scroll allllll the way down). My initial batch weren’t all that surprising: Facebook, iTunes Remote, Google, Pandora, Bloomberg. 
But also one of the original iPhone games, Enigmo, which was fantastic (and is not only still downloadable, it has been formatted for the iPhone X!). Also an app called ‘Light’. Yes, a flashlight app (sadly, no longer downloadable). 
It would seem I stuck with 7 or 8 apps for the first week (impressive restraint), before I started to really go for the app gold, with classics such as 'More Cowbell!’ – also still downloadable (though I can’t seem to get it to work). 
“This changes everything” is now widely mocked for things that don’t change much of anything. And in those early days, with cowbell and fart apps, there was plenty of derision. But the App Store truly did change so much – think about all the massive businesses built on back of it now – and in just ten years. Wild. 

Apple is Rebuilding Maps from the Ground Up
Microsoft Details Secret ‘Pocketable’ Surface Device in Leaked Email
Surface Go Is Microsoft’s Big Bet on a Tiny-Computer Future
⚽️ World Cup ⚽️
As we enter the final weekend of World Cup play, a few links (my money has been on France for a while now – though I was rooting for England 🏴󠁧󠁢󠁥󠁮󠁧󠁿😔 – but it’s hard to root against Croatia):
Mbappé and the Boys From the Banlieues
Why Does Every Soccer Player Do This?
World Cup 2026: United States, Canada and Mexico Win Bid to Be Host
500ish Words
Han, What?
The “Facebook Nevers”
A Most Beautiful Game
A Giphy To Go
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M.G. Siegler

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