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Cold Takes: Kabuki Theatrics

It's iPhone Review Day -- meaning, the day when the embargo lifts for the publications that got revie
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Cold Takes: Kabuki Theatrics
By M.G. Siegler • Issue #6 • View online
It’s iPhone Review Day – meaning, the day when the embargo lifts for the publications that got review units to post their thoughts. This is probably the part of my old job I miss the most – being able to get an early look at something and knowing my thoughts on the matter would have some impact on people’s decisions. Great power. Great responsibility. 
Of course, I get to get those early looks into many different companies and products now. And that’s a trade I’d make a hundred out of a hundred times. Plus, I no longer have to do things such as respect an embargo or live-blog stuff ;)
Anyway, the consensus seems to be that the new iPhones are solid upgrades, but won’t blow you away. This is hardly surprising as this has been the press line for months as each and every aspect of the devices leaked out. Of course, sales seem to be very strong so far. And the fact that I was blocked out of a Jet Black iPhone 7 Plus just five minutes after pre-orders began backs this up anecdotally. (I opted to try a “regular” Black iPhone 7 while I wait.) Now if you want one, you have to wait until November. Cue up Wyclef Jean’s “Gone Til November”.
It would seem that Apple Watch Series 2 is still under embargo (until early AM, I hear). But, interestingly, the AirPods are not – even though those won’t be on sale until October. Given my excitement about vocal/audible computing, this is probably the products I’m most excited for. 

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