So, I’m behind on my reading (spoiler alert: I will never not
be behind on my reading), but I finally caught up on all the pieces from CES I wanted to get to. Oddly, I have never myself been to CES – nor have I ever really wanted to go, as this post from five years back
probably makes clear. Back in my days covering technology, it just seemed like most of the interesting stuff was happening in other places (and who the hell wants to be stuck in Vegas, at a tech event, with 100,000+ people, no less?).
I really dislike that people judge the conference (or frankly any tech announcement) on whether the new thing is wholly new, replaces everything, and seamlessly fits into life with availability today. That’s just not how innovation happens…most of the time.
So if you look at it more from an iteration perspective, and less from an Apple keynote perspective, that makes sense. Speaking of Apple, as Ben Bajarin writes
about the event this year:
Gone are the days of Apple’s presence, or observably “winning” of CES, even though they are not present. It was impossible to walk the show floor and not see a vast array of interesting innovations which touched the Apple ecosystem in some way. Now it is almost impossible to walk the floor and see any products that touch the Apple ecosystem in any way except for an app on the iOS App Store. The Apple ecosystem is no longer the star of CES but instead things like Amazon’s Alexa voice platform, and now Google’s assistant voice platform is the clear ecosystem winners of CES.
Sinofsky makes much the same point about Amazon/Google. Which I find interesting, to say the least
. I also think this post
on the general topic by Federico Viticci is worth the read.
So will you see me at CES next year? If the voice trend
continues, maybe. Probably not. But maybe.