Helen Hollyman follows around the man, the myth, the legend – including when he hangs out with Sammy Hagar (because of course he’s friends with Sammy Hagar):
“He walked in the room wearing flip-flops and chili pepper shorts and some kind of tequila shirt and his hair all spiked up,” Hagar says. “He was pretty much dressed exactly like me. It was like, ‘OK. Yep. This is my kinda guy.’ I think he got his look from me originally, but he’s definitely taken it to his own level.”
This seems to sum up Fieri well:
Our hamburger arrives on a cutting board with waffle fries. “Oh yeah, here we go, baby,” Fieri says as the trashcan nachos are placed in front of us as. “Now, pay attention. The key, if done properly, is that our server here is going to shake these out of the can. They should stand up completely on their own without falling.” As if it’s Criss Angel’s magic show half a mile down the Vegas strip, our server carefully shakes the handle in an upward motion while the oozy mixture slowly reveals itself. Miraculously, it stands up like a statue in the shape of a beehive.
Meanwhile, here’s Anthony Bourdain’s take on Fieri:
“As a person with a TV show who’s been in the industry for a while and who sees the juice that Guy Fieri has, the fact that he hasn’t chosen to do more with it… I don’t know. Maybe I’m just an asshole.”
And finally, an answer to the question of our times:
I ask Fieri: Where exactly is Flavortown, USA?
“On camera, I once said, ‘This pizza looks like a manhole cover in Flavortown.’ Willy Wonka had a chocolate stream, you know? So it’s taking these iconic food items, these iconic food moments, and giving them a home. They all live in Flavortown. It’s like one of those things in The Matrix: You can only get down with Flavortown if you believe in Flavortown. I have people walk up to me and say, ‘Hey, I’m a citizen of Flavortown.’ I have people that want to pledge to be a city council member of Flavortown or the mechanic. It doesn’t stop. What would be the airline of Flavortown? Sausage Airlines? It just doesn’t stop. I just said it, and then people heard it. Of course, there’s no Flavortown—unless you believe in it.”