Look, I love the iPad. However much you think you love the iPad, I probably love it more than you do
. I use it for ~90% of my computing needs these days (and the other ~10% is about work-related auth issues – with a slight nod to the preference to editing my writing on the “desktop web” as well – though I mainly write
on the iPad). The iPad might be my favorite computer.
I know how this must sound. I used to make fun of
people who said the iPhone needed a physical keyboard. This is different. The reality of our current world trumps Apple aiming for the future here, at least in this segment of the market. If Apple really wants to compete with Chromebooks in schools, these are the table stakes.
I can hear it now. But, but, but – the iPad is a more high-end device than those Chromebooks. Sure. I agree. Doesn’t matter. If Apple’s goal is to get the most profit out of schools and students, okay. That in no way should be the goal here. It’s about planting seeds that will grow into profitable fruit down the line. Obviously. This is what Apple used to do. And it worked beautifully. But they’re not doing that here. And I’m not sure why.